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The Chinese Daily Deal Websites Pyramid - The Top 20 Sites in 4 Levels

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After 2 years wild growth, recently “merging”, “acquisition” and “strategic cooperation” have become the keywords in the discussions related to the Group-buying websites in China.

According to the Dataotuan (www.dataotuan.com)statistics, the total revenue of the Chinese group-buying market in 2012 Q1 is around 4.5 Billion Rmb. (Pure online shopping deal sites are excluded in the Dataotuan statistics)
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The Pricing strategy of Chinese Groupbuying Websites – Daily Deal Market February 2012

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The Pricing strategy of Chinese Groupbuying Websites.

As Winner ends, the lines in front of our neighbourhood Mongolian Hotpot place have evaporated. And those were seriously long lines with people braving the outside cold for a warm meal of anything cookable in boiling water. No surprise then that in February, Hotpot deals as a subcategory generated the most revenue.

A little later than planned with Easter around the corner, and the Tomb Sweeping Festival just behind us we present the latest data on the Chinese Groupbuying market.

There are no big changes in the top 10 as Meituan prolongs its lead. The market shares of 55tuan/Dianping/Lashou continue to grow and the top 4 now makes up more than 47.5% of the total Deal revenue. To put that in perspective, the Top 10 represents 78% of the Deal revenue. The change is here more in market consolidation.

One of the previous top contenders 24quan continues its slide down, while Didatuan hangs on for the second month in postion 10.

Hotpot deals were, as mentioned, hot subcategories (too easy, I know), Travel and Photography were doing quite good as well.

This time we show 2 new insights

1/ The pricing strategy of the top contenders is very different, where some like “Low price – Low Discount’, others prefer the opposite.
In a later report we’ll see if this strategy has always been the same. And in case we figure out the best strategy we’ll start our own deal website.

2/ In different places they have a preference for different deals. In this report we show you a peek into the subcategory kitchen of a couple of cities spread over China

||About Dataotuan.com

Dataotuan.com is a unique daily deal aggregator and analytics platform in China and the rest of Asia.
It collects daily more than 8000 new deals from over 300 Chinese cities and thousands in the the rest of Asia.

Dataotuan.com was started with 2 goals in mind.

1/ To recommend the best deals to our users based on where they are, what they like and when they want it as well as giving them tools to manage them
2/ To analyze the deal data in order to find out what constitutes the best daily deal

Dataotuan.com helps Daily Deal websites figuring out which deals to offer and where.
It helps analysts and investors understand the market dynamics
Dataotuan provides advice to merchants about which deal websites to cooperate with.

Dataotuan aggregates and analyzes the daily deal markets in China (dataotuan.com) Singapore (singapore.dataotuan.com), Malaysia (malaysia.dataotuan.com), The Philippines (philippines.dataotuan.com), Taiwan (taiwan.dataotuan.com), Australia (australia.dataotuan.com) and New Zealand (newzealand.dataotuan.com)
More countries will follow soon as our goal is to cover all Asia and then the rest of the world.

The presentation can also be found on Speakerdeck

Top 5 deal sites consolidate their positions in the Chinese Group-buying market

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The first month of 2012 hasn’t brought many changes in the deal rankings. Last year’s number 1 Meituan started well with keeping its no. 1 position.

Hereunder a short summary of the January 2012 findings can be found

 

General Rankings

Looking back further, for example the last 3 months, Meituan, together with 55tuan, Lashou, Dianping and 58tuan have consolidated and strengthened their positions in the Top5 in Revenue.

In order to distinguish the general deal sites and the deal sites that focus purely on online shopping deals, Dataotuan calculates the market share according to the revenue of general deal sites, those that launch local service deals.

 

Pure Online Shopping

In this report we have started to include some analytics of the pure online shopping deal websites.

For those that only launch online shopping deals, Dataotuan’s specific analytics shows that:

Xiutuan is no.1 in Nr. Deals and Revenue;

3 cosmetics daily deal websites (Jumei, Miqi, Tuanxiu) rank Top 3 in Total Nr. Sold.

 

Local Deals and Geographics

Local deals (Dining, Leisure and Life services) account for 77.1% of the total number of daily deals.

The amount of daily deals launched in East China are far more than the other regions. Southwest and especially Northwest China are trailing behind.

Regarding the best sold subcategories, Movie deals are best sold in Northeast/ East/ Central/ South of China,  Hotpot & BBQ in North/ Southwest China, and Travel in Northwest China.

Movie Deals Special – Killer Deals in the Group-buying Universe

In January 2012, Movie deals accounted for 13.4% of the total Revenue of the Chinese Group-buying market.

It seems that Movie deals are playing a more and more important role in the Group-buying market in China. To get an insightful overview on this, please expect Dataotuan’s special report on movie deals, coming out by the end of February 2012.

 

||About Dataotuan.com

Dataotuan.com is a unique daily deal aggregator and analytics platform in China and the rest of Asia.

It collects daily more than 8000 new deals from over 300 Chinese cities and thousands in the rest of Asia.

Dataotuan.com was started with 2 goals in mind.

1/ To recommend the best deals to our users based on where they are, what they like and when they want it as well as giving them tools to manage them

2/ To analyze the deal data in order to find out what constitutes the best daily deal

Dataotuan.com helps Daily Deal websites figuring out which deals to offer and where.

It helps analysts and investors understand the market dynamics

Dataotuan provides advice to merchants about which deal websites to cooperate with.

Dataotuan aggregates and analyzes the daily deal markets in China (dataotuan.com) Singapore (singapore.dataotuan.com), Malaysia (malaysia.dataotuan.com), The Philippines (philippines.dataotuan.com), Taiwan (taiwan.dataotuan.com), Australia (australia.dataotuan.com) and New Zealand (newzealand.dataotuan.com)

More countries will follow soon as our goal is to cover all Asia and then the rest of the world.

The presentation can also be found on Speakerdeck

2011 Group-buying Market Report China, Taiwan & SE-Asia

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Dataotuan.com has published its December 2011 report on the Chinese Group-buying Industry including the year 2011 overview.
For the first time data from other Asian countries are included as well, See also our Asian Group-Buying Market infographic.

Chinese Top Deal sites Ranking by Revenue

2011 is the year that the Chinese Group-buying market got more and more concentrated. The top 10/20 deal sites took a bigger and bigger market share.
There are 2 kind of deal sites in China. For now Independent websites, like Meituan are leading but it seems that affiliated deal sites like Nuomi are catching up. Continue reading

Meituan the new number 1, Chengdu Hot-pot even hotter.

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November 2011 brings a new leader in terms of revenue. Meituan has been a constant in the top 5 and has taken the no. 1 position in Total revenue and Total number sold.
Our report as usual will give you an overview of what’s going in the Groupbuying Market in China. This time we prepared also 2 Specials.
We dig deeper in the Meituan data and we have a look at restaurants that offered daily deals in Chengdu. Continue reading