Dataotuan

Top 5 deal sites consolidate their positions in the Chinese Group-buying market

The first month of 2012 hasn’t brought many changes in the deal rankings. Last year’s number 1 Meituan started well with keeping its no. 1 position.

Hereunder a short summary of the January 2012 findings can be found

 

General Rankings

Looking back further, for example the last 3 months, Meituan, together with 55tuan, Lashou, Dianping and 58tuan have consolidated and strengthened their positions in the Top5 in Revenue.

In order to distinguish the general deal sites and the deal sites that focus purely on online shopping deals, Dataotuan calculates the market share according to the revenue of general deal sites, those that launch local service deals.

 

Pure Online Shopping

In this report we have started to include some analytics of the pure online shopping deal websites.

For those that only launch online shopping deals, Dataotuan’s specific analytics shows that:

Xiutuan is no.1 in Nr. Deals and Revenue;

3 cosmetics daily deal websites (Jumei, Miqi, Tuanxiu) rank Top 3 in Total Nr. Sold.

 

Local Deals and Geographics

Local deals (Dining, Leisure and Life services) account for 77.1% of the total number of daily deals.

The amount of daily deals launched in East China are far more than the other regions. Southwest and especially Northwest China are trailing behind.

Regarding the best sold subcategories, Movie deals are best sold in Northeast/ East/ Central/ South of China,  Hotpot & BBQ in North/ Southwest China, and Travel in Northwest China.

Movie Deals Special – Killer Deals in the Group-buying Universe

In January 2012, Movie deals accounted for 13.4% of the total Revenue of the Chinese Group-buying market.

It seems that Movie deals are playing a more and more important role in the Group-buying market in China. To get an insightful overview on this, please expect Dataotuan’s special report on movie deals, coming out by the end of February 2012.

 

||About Dataotuan.com

Dataotuan.com is a unique daily deal aggregator and analytics platform in China and the rest of Asia.

It collects daily more than 8000 new deals from over 300 Chinese cities and thousands in the rest of Asia.

Dataotuan.com was started with 2 goals in mind.

1/ To recommend the best deals to our users based on where they are, what they like and when they want it as well as giving them tools to manage them

2/ To analyze the deal data in order to find out what constitutes the best daily deal

Dataotuan.com helps Daily Deal websites figuring out which deals to offer and where.

It helps analysts and investors understand the market dynamics

Dataotuan provides advice to merchants about which deal websites to cooperate with.

Dataotuan aggregates and analyzes the daily deal markets in China (dataotuan.com) Singapore (singapore.dataotuan.com), Malaysia (malaysia.dataotuan.com), The Philippines (philippines.dataotuan.com), Taiwan (taiwan.dataotuan.com), Australia (australia.dataotuan.com) and New Zealand (newzealand.dataotuan.com)

More countries will follow soon as our goal is to cover all Asia and then the rest of the world.

The presentation can also be found on Speakerdeck

Posted under: 报告/Reports

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