2013 Q1 – China Daily Deal Market Report – A Stable Start

The revenue of the Chinese daily deal market in 2013 Q1 is more than 10.3 billion RMB, hardly any increase compared to 2012 Q4. One reason might be people buy less during the Chinese New Year holiday.

The Consolidation continues with the Top deal sites.
Looking at the trends of the overall market share of the top 5 and top 10 sites, we see a steady increase.

In the past 4 quarters, the Nr. 1 and 2, Juhuasuan and Meituan haven’t given up their positions, while furious competition occurred among Nr.3-6.

Meituan, Dianping & Lashou stay in the top 3 for local deals’ revenue.

Juhuasuan is not only the leader, but the emperor of shopping (product) deals. The revenue of Juhuasuan shopping deals accounted for 62.7%.

When cross analyzing Beauty/Massage & Hotpot/BBQ (2 popular service deal categories) with the 4 big cities (Beijing, Shanghai, Guangzhou & Chengdu), we see even the market leaders like Meituan, Lashou have their weak points.

For example, in terms of market share on Beauty/Massage, Dianping is strong in all 4 cities, and outstanding in Shanghai – its headquarter.
Meituan is, relative to its overall market share, weak in all the 4 big cities.
Lashou is doing well in Guangzhou, but under performing in the other 3 cities.

In the beginning of 2013, Gaopeng, Ftuan and QQtuan (Entity of Tencent) merged together and relaunched New Gaopeng; Renren announced that they will invest more in Nuomi.

Besides that, there is no much new news about funding in the Chinese daily deal market.

The daily deal sites have to survive by making their operation more efficient.
One of the keys to grab more market share will be to better use data to understand the weak and strong points of themselves as well as their competitors.

To know more about Dataotuan and Dataotuan data services, please check Datatuan

Please find the full China 2013, Q3 Daily Deal Market Report on Speakerdeck or alternatively on Slideshare

Posted under: 报告/Reports

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