The daily deal market in China is getting tougher for all the players. That’s our general conclusion looking at the July numbers.
The top 10-20 players have to start finetuning on all levels as the impulsive “Just publish a deal” period seems to be coming to an end. Continue reading
Everyday thousands of deals are curated by Dataotuan. Looking at these, day in, day out you start noticing patterns, outliers, lots of condoms (the whole condom deals will be something for another post) and also many similar deals. Continue reading
Groupbuying, daily deals, tuangous, all different names for roughly the same but at the moment very hot concept.
Every day several thousands of new (daily) deals are offered in China. New websites are entering the market as well, a booming market.
Dataotuan, a unique daily deal aggregator and analytics platform in China, has published it’s first report.
We’ve analyzed the Chinese daily deal websites and even more we try to answer the question:
What is a Top Daily Deal in China?
The short answer:
A Top Daily Deal is exactly what you would expect
- It’s about quality not just price
- The terms are flexible
- The merchant is trustworthy
- It’s redeemable in several locations
For the long answer, please read the full report.