China Daily Deal Customer Satisfaction Survey 2012, Q2

We wanted to know more about the daily deal experiences in China.
Almost 2000 Chinese provided us in May and June 2012 with insights in the way they buy deals, whether they like, which sites they recommend and if they recommend deals to others.

The main findings are

  • Chinese consumers are heavy buyers of daily deals and intend to even buy more., even though 1/3 of the merchants didn’t deliver a satisfying experience for the buyer.
  • The most recommended websites are Juhuasuan, Meituan, Lashou and Dianping
  • Chinese deal buyers are active recommenders using IM & Face-to-Face communication.

The presentation can also be found on Speakerdeck

We’re currently doing the same survey worldwide.

Please participate and spread the word. You can find the survey here

Posted under: 报告/Reports

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